Behind every shot there's strategy and a personal approach
My name is Jan Kůs and my passion is the search for perfect light, clean angles and the moments when architecture and space come alive. I don't build my portfolio on volume production. I believe in uncompromising quality and detail that speaks for itself.
Why invest in professional presentation? Studies show that accommodation with first-class visuals demonstrably achieves higher occupancy, a higher average daily rate (ADR) and a significant increase in direct bookings on its own website. Top-tier photography isn't a cost — it's a highly profitable asset with a lifespan of 3 to 5 years.
Expect no stress or commotion on set. I work alone, quietly and with maximum consideration for your guests' privacy.
My specialisations
I. Hotel & Resort photography
Emotion and experience first. I capture authentic moments from the life of your hotel — the relaxed atmosphere in the lobby, the calm of a morning spa or the quiet details that create a sense of perfect comfort. My goal is a cohesive visual narrative that resonates with discerning travellers and motivates them to book immediately.
II. Architecture & Interiors (Day & Night)
Precise geometry and the magic of the blue hour. Every building and every design detail has its own geometry and essence. I photograph throughout the day and night to capture the space in the best possible light. My speciality is night-time exterior and interior images (so-called „Hero Shots") taken during the narrow window of the blue hour.
III. Lifestyle, Destination & Drone
Connecting your property with the story of its location. Guests don't just book a room, they buy the experience of an entire destination. I create lifestyle photographs with a human element that feel natural, warm and effortless. I complement them with precise aerial drone shots that show your resort in harmony with the surrounding landscape.
IV. Food & Drink
Culinary art that invites a visit. Gastronomy is a key part of the hotel experience. With an eye for detail and modern food styling I capture your menu, signature cocktails and the atmosphere of your hotel restaurant or bar. I create visuals that instantly whet the appetite and present your kitchen at the highest level.
How I work
| Project phase | How we create your visual story together |
|---|---|
| 1. Shot List | For me, a shot list isn't a luxury — it's the foundation of success. Before the shoot we define in detail what I'll be photographing. You get a precise idea of the scope, and I can price the project accurately and fairly. |
| 2. Scout Day | If time and space allow, I dedicate the day before the shoot to scouting the location. I watch how light moves through the rooms, look for the best angles and plan the schedule so we avoid peak operating hours. |
| 3. Production & Discretion | I arrive on site alone. I work quietly, efficiently and blend completely into the running of your hotel. I coordinate with your team and housekeeping and make sure my presence never compromises your guests' comfort. |
| 4. Post-production | I personally retouch every image in detail and invisibly. I straighten lines, remove distracting elements and tune the colour tones so the photographs have a top-tier, consistent and timeless look. |
Pricing and licensing
I realise that managing licences for third parties (Booking.com, Tripadvisor, PR agencies, travel portals) would be an administrative nightmare for you. That's why, for my hotel projects, I never limit usage rights by time or territory. You receive the photographs with a complete, unlimited licence for all of your own channels.
- Boutique / Glamp / Airbnb Refresh: 20–30 finished images. Ideal for smaller boutique accommodation, glamping sites and design villas.
- Standard Hotel Shoot: 50–70 finished images. A complete visual library covering key room types, common areas, the restaurant and the exterior.
- Premium Resort Campaign: 80–100 finished images, aerial drone shots, night-time „Hero Shots" and lifestyle photography.
Each project is priced individually based on your specific shot list and the complexity of preparation. Write to me for a no-obligation quote.