J A N · K Ů S
OPEN
— 02 · Fashion

Visuals
that define
character

„Great fashion needs space to breathe and tell its story."

In today's digital world full of fast content, the hardest thing is to grab the viewer's attention at first glance. That's why my work relies on a considered concept, purity of form and an aesthetic that stands out from the crowd.

Fashion editorial portrait
Investment from By project

To an international standard of quality

I work to an international standard of quality to turn your vision into professional reality:

Flawless production from A to Z

High-end photography demands precise preparation. We'll start together with a moodboard to define the colour tone, the light and the overall mood of the shoot. I'll help you choose the perfect location — from modern minimalist studios to iconic architectural gems. On set I then create a calm, highly professional environment where every detail has its place.

Projects are priced individually based on the scope of production and licensing.

Phases of a fashion project

PhaseWhat I take care of
1. Creative conceptA personal meeting, moodboard creation, defining the colour palette, style and tone of the shoot
2. Set design & LocationsSelecting and securing exclusive locations, and assembling a professional team if needed (MUA, stylists)
3. Production (The shoot)A relaxed yet fully focused atmosphere on set, with emphasis on every detail and the light
4. Post-productionA curated selection of the best images and precise, natural retouching without losing texture or character
5. DeliveryDelivery of the finished photographs in full resolution with licences within 14–21 days of your selection
— Gallery

Selected works

— FAQ

Frequently asked questions

Do I need to bring my own concept and clothing?

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You don't. I'm happy to discuss ideas with you from the very beginning. Together we'll create a moodboard, I'll suggest styling directions and, if you like, I can bring professional fashion stylists into the project who will source the clothes and accessories for you.

Do you have your own studio, or do you shoot outdoors?

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I work flexibly according to the nature of the project. I use a range of superbly equipped rental studios in Prague, but I equally love shooting outdoors and in modern architecture, which gives images a unique character and cinematic light.

How do licensing rights (image usage) work?

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For commercial campaigns and lookbooks I always set transparent licensing terms tailored to your needs (e.g. licences for social media, web, print materials or billboards). For personal portraits, the photographs are intended for your private use and personal presentation on social media without restriction.

What if I don't feel comfortable in front of the camera?

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That's completely natural — most people who don't walk runways every day feel the same. My approach is built on human connection and a relaxed atmosphere. We won't rush on set. I'll guide you gently and warmly, show you your best angles and make sure the shoot is an enjoyable experience that leaves you with photos you'll be proud of.

let's create
something rare.

Book a date